April 6th – April 12th, 2015
With just over one week to go before Google releases its mobile-friendliness algorithm on April 21, the SEO news sites are full of further advice on getting your law firm’s site ready for the big change. Although you may worry that all the reading involved in learning about mobile access for websites is taking you away from your case load, getting your site ready for the new rules is a worthwhile exercise. Most small law firms get their clients from their immediate neighborhood and local search is closely linked to mobile access. The articles in this week’s trends review appear at Search Engine Roundtable, the Moz Blog,Search Engine Journal and Search Engine Land.
As a lawyer, you are probably not that motivated by technical tasks, like getting your firm’s website mobile-friendly. This article covers all the issues involved in redesigning a website for mobile access. If you have already got your redesign underway, this read will help you to review priorities for the project. If you haven’t started your website redesign yet, start by reading this article to get familiar with the task.
Search Engine Roundtable is a haven for techie news and if you are not involved in programming your law firm’s website you will probably be bemused by much of that site’s content. However, given the technical nature of rewriting a website, you sometimes need to plunge into the deep end of website production. This is a short article, but it contains three important pieces of information. The main topic of the article explains that you don’t need a sitemap for your mobile site. In the course of imparting this information, however, the writer includes a link to an explanation on the three types of mobile configuration. He also explains that no one bothers writing a feature-phone version of their sites.
Loading speed versus attractiveness has been a hot topic in Web design for some time. The general consensus is fast loading speed is more important than gimmicky displays and content. Potential customers will move on to another site if they arrive at a page that is slow to load. This very useful Moz Blog article explains methods for testing the loading speed of your mobile pages. Even though the explanation of a solution to improving your load times is pretty technical, it is explained so clearly that you shouldn’t have trouble understanding it, even if you are not your legal team’s tech supremo.
This guide on mobile-friendliness from Search Engine Journal is very long. It covers the topic of testing your site’s response times. Probably the best pointer here is how to use Google Analytics to identify the amount of traffic your law firm’s site is attracting from mobile users.
This final item on this week’s reading list points the way to the next stage on your journey to get your law firm’s website to attract clients. The main purpose of the mobile redesign is to tie in with local search. Although you are probably too involved with your mobile-friendliness work at the moment, it is worth bearing local search considerations in mind while you plan your mobile-friendly presentation.